Is APG surfactant one of your top choices for facial cleanser raw materials?
With the gradual segmentation and continuous evolution of cleansing demands, APG surfactants have garnered increased attention in today's Cleansing 3.0 era. They not only need to cater to the specific demands of efficacy-driven markets and strike a balance between gentleness and cleanliness but also provide an all-encompassing ultimate sensory and foaming experience during pre-cleansing, cleansing, and post-cleansing.
APG, as a novel green surfactant in the skincare arena, has been highly regarded in the market. It boasts qualities such as mildness, biodegradability, and minimal irritation, making it a favorite among formulators and consumers alike. At one point, it held the potential to surpass traditional amino acid surfactants.